Natural motivation arises from pre-sensory perception. It can be lived, but it cannot be represented, and it always manifests in the here and now of a very special kind of multidimensional attention which is normally only experienced in extreme intellectual, physical, or emotional situations. After the original belief has stopped operating, natural motivation replaces the personal, self-interested, identity-based motivation. The actions arising from it originate in the essential value and become a rule, since creative energy is now unimpeded–accompanied by spells of innovative creativity. Some of these inspired works influence cultural development beyond the death of their creators. Some well-known examples in Western culture are the builders of the Gothic cathedrals, Leonardo da Vinci, Mozart and Rainer Maria Rilke.